FOR FOUNDERS
I need a right hand.
Trained by us, matched to you and briefed on your business before day one. Most searches close inside three weeks.
YOU PAY NOTHING UNTIL THEY START
FOR ASPIRING ASSISTANTS
I want to become one.
The career nobody told you existed. Eight women per cohort, trained to the standard founders actually hire on, then placed.
KLARNA AND AFTERPAY AVAILABLE
Today's best assistants are operators, not support staff.
They run the tools a business lives in, they automate what can be automated, and they anticipate instead of react. That is what we train.
WHAT WE TRAIN
Everything before you’ve asked for it
Seven disciplines, taught live against a real founder's day rather than a syllabus.
Cleared, triaged and answered before the day starts. The core of the role, done to a standard most people never reach.
The inbox
Spotting the problem before it lands and handling it before anyone notices it existed. It's what separates an assistant from an executive one.
Anticipation
Notion, the CRMs, the project tools. Setting up the systems a modern founder runs on, so everything has a home and nothing slips.
The Stack
Build it once so it never needs doing again and learning how to fix them when they break. The work behind the scenes that makes one assistant look like a whole team.
Automations
Draft, research and summarise in minutes, then make it sound human. Where it saves you hours, and where it can't be trusted.
Working with AI
Reading a mood, a room, a silence, and adjusting before anyone notices you have. Knowing what someone needs when they won't say it.
Reading people
The one skill that never dates. Trusted with everything, repeats nothing. Personal, financial, and the things that stay in the room.
Discretion
TWO WAYS IN
Which side of it are you on?
I WANT A RIGHT HAND
Placement
We learn how you work, profile you, shortlist three people and hand over. You interview candidates who already fit.
Matched on working style, not just a CV
Selected candidates, each with a written brief
Onboarding SOP and systems set up for you
The first fortnight supported
Nothing to pay until your assistant starts
I WANT TO BECOME ONE
The Training
Seven disciplines taught live in a group of eight, then straight onto the roster we place from.
Live teaching, capped at fifteen women
Templates, SOPs and the full modern stack
A DISC profile we then use to match you
Roster access at no cost to you
Klarna and Afterpay at checkout
Full pricing sits on each page, so you can see it with the detail that explains it.
MEET DAISY
The woman behind it
I started my first PA role at 17, before I had any idea it could be a real career rather than a stepping stone.
Over the next few years I worked closely with founders and creators, and the parts of the job that mattered most were never the ones on the description. It was reading what someone needed before they said it, keeping things steady when everything was moving, and being trusted with what counted.
It took me years to learn all of that on my own, mostly by getting it wrong first. I always wished someone had been there to show me how. The Executive Woman exists to close a gap I kept seeing: founders who needed that calibre of support and couldn't find it, and on-the-ball, ambitious women who had no idea this career existed.
I train women to the standard I built my own career on, then match them with the founders who'll truly value them.
“As a complete beginner, the programme gave me so much confidence. It covered everything I'd hoped for and more, and I can't think of a single thing that was missing. Daisy is such an inspiration to learn from and the stories she shared were so insightful and really made the learning stick. It was lovely to go through it alongside other aspiring PAs.”
Isabel
Now working full time for a community app founder
FOR FOUNDERS
Tell us how you work
FOR ASPIRING ASSISTANTS